The EMD Standard

At EMD Diamonds, we go above and beyond the current industry standards when selecting our diamonds. We use 11 steps of sorting to ensure that only the most beautiful and rare diamonds are offered to our customers.
Sorting out diamonds with poor clarity and large black inclusions
We eliminate diamonds with grades below VS1-I1. In addition, we reject diamonds with falsely inflated clarity grades, large black inclusions, cavities, and chips.
Step 01
Removing milky/cloudy diamonds
No diamonds will be accepted with milky/cloudy appearance, as these diamonds do not reflect or refract light well.
Step 02
Excluding non eye-clean diamonds
We observe for clarity features that are easily visible to the naked eye, we reject diamonds that are not "eye-clean" in VS clarities, or "eye-cleanish" (nearly eye-clean) in SI-I1 clarities.
Step 03
Rejecting diamonds with low or inflated color grades
Diamonds outside the D-J color range are excluded. As well, diamonds with a borderline color grade classification or with a falsely inflated grade will be screened out.
EMD g color
Step 04
Sorting out brown, green, or gray tinge
We reject diamonds with a noticeable brown, green, or gray tinge, ensuring our diamonds have a pure color and sparkling white appearance.
Step 05
Filtering out strong or very strong fluorescence
We disqualify diamonds that exhibit strong or very strong fluorescence, which can give diamonds a dull appearance in natural lighting.
Step 06
Evaluating diamonds using ideal cut parameters
Our goal at this stage is to ensure the diamond is truly an ideal cut. We follow specific geometrically ideal cut proportions and ratio guidelines that guarantee only the finest diamond cuts are chosen.
Step 07
Ensuring the highest grades in symmetry and polish
We consider the symmetry and polish of each diamond, selecting only round brilliant with excellent grades, and fancy shapes with excellent or very good grades.
Step 08
Examining for superior light and sparkle performance
Assessing each diamond using the Angular Spectrum Evaluation Tool (ASET), making sure that only diamonds with the best light and sparkle performance are selected.
Step 09
Screening for larger measurements ("spready diamonds")
We ensure that every EMD's diamond looks bigger than it actually is. Our goal is always to maintain a comparatively large diameter to the diamond's carat weight (known as "spready diamonds").
EMD 1ct
conventional 1CT
Step 10
A step beyond ideal cut
Finally, we go beyond industry standards for ideal cut diamonds, eliminating the customary “bow tie” seen in even the best oval, pear, and marquise shapes, avoid the "crushed ice" look of most cushion and radiant cut, select only round brilliant with crisp hearts and arrows, and present a princess and emerald cut with perfectly made corners.
Step 11

The top 2% of diamonds

We meticulously evaluate over 250,000 diamonds every year to provide only the finest 2% of diamonds in terms of color, clarity, cut, value, and brilliance.
Source Diamonds Better with EMD

A Family Affair Since 1982

Embracing the world of diamonds is part of the Eliav family's heritage at EMD Diamonds. Our story unfolds over four decades, driven by the pursuit of sourcing the most magnificent diamonds. Born in Israel in 1958, Moshe Eliav decided to become a diamond cutter at the age of 21, his fascination with the emotional power of diamonds has led him to establish his own company- EMD Diamonds. In 1988, Moshe opened the company's first international office in New York, the diamond capital of America, representing some of the rarest diamonds and becoming a preferred supplier to high-end retailers and luxury jewelry brands. Moshe's sons inherited their father's passion for diamonds and soon followed in his footsteps. One of their major contributions was establishing the company's successful online presence, which now plays a key role in its growth. With their love of diamonds, the Eliav family continues to guide the company to this day.
Diamonds Do Good