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Why You Should Use Twitter to Sell Your Jewelry

May 10, 2018Moshe Eliav , Founder & CEO of Eliav Diamonds Overview of the Fancy Color Diamond Market

With more than 330 million active monthly users, Twitter is one of the leading social media platforms, worldwide, making it an ideal platform for small businesses. So why should you even bother setting up a Twitter account for your jewelry business? Here’s a few good reasons: 

Twitter is Ideal for Small Businesses. According to Hootsuite’s Twitter Statistics for businesses, 93% of people who follow a small business on Twitter plan to purchase from them at some point in the future and 69% already have. These numbers alone show the importance of getting your jewelry business online and on Twitter

Twitter is a Great Platform for Customer Service. Twitter provides the perfect way for your customers to reach you in real-time, and for you to get back to them just as fast. This is extremely important for the online customer - so important that 85% of users say it’s essential for them that businesses provide customer service on the social media platform. Here’s your chance to provide a great customer service experience and boost your online presence.

Twitter Users Can Promote Your Business for You. Retweeting on Twitter can boost your business like no other. A third of all users who follow a business also retweet them, giving your business free advertising. And if your tweet goes viral, you’re looking at an endless marketing opportunity - just with a tweet! 

It’s Easy to Activate. Setting up a business Twitter account is extremely easy and offers tons of advice on how to succeed with their social media platform. Whether you want to just start posting slowly or dive right in, there’s no right or wrong way to go about it. And if you are looking at advertising, it’s good to know that advertising pricing has decreased while engagement has increased. That’s a win-win combination!

So what are you waiting for? Activate your Twitter jewelry business account and start grabbing those online customers! And if you need content to post, follow us on Facebook, where we provide FREE diamond content for all your social media platforms: Inventory.diamonds 

Tweet, Tweet!