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3 Benefits of White Background Social Media Photos

Mar 12, 2019Dana E. , Diamond Specialist & Communications Manager Overview of the Fancy Color Diamond Market

There are many benefits of posting incredible photos of your jewelry on your social media pages, and one way of doing so is using a clean, white background. Online shoppers are visual consumers, so presenting them with a gorgeous photo of your product can be the difference between buying or swiping on to the next. Let’s take a look at a few benefits of using the white background approach: Highlight the Details

Focusing 100% on a particular piece of jewelry allows for the details of that piece to shine. Putting it against a white background helps the colors to pop, shows off intricate details and gives the shopper a true look at the piece, itself. All other “noise” is canceled with a simple focus on the item. Take a look at the stunning details of this piece on @symmetryjewelers_nola Instagram feed:

Emphasize the Stunning Colors

If you’re focusing on colored diamonds or jewelry, emphasizing the colors will do wonders on a white background. They will instantly shine and the piece will stand out in the sea of online photos. These stunning earrings featured on @rodanjewellers Instagram feed show off her brilliant colors:


Using a white background for your photos will save you time and money on your social media photography. All you need is a white background, lighting and a simple iPhone will do. You don’t need to spend tons of money on photo shoots or expensive equipment, a tabletop photography studio will do just fine.

***Join the Conversation: Do you use white background photography to display your jewelry? Share with us on our Jewelers Conquering the Digital World group. ***

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