There are many benefits of posting incredible photos of your jewelry on your social media pages, and one way of doing so is using a clean, white background. Online shoppers are visual consumers, so presenting them with a gorgeous photo of your product can be the difference between buying or swiping on to the next. Let’s take a look at a few benefits of using the white background approach: Highlight the Details
Focusing 100% on a particular piece of jewelry allows for the details of that piece to shine. Putting it against a white background helps the colors to pop, shows off intricate details and gives the shopper a true look at the piece, itself. All other “noise” is canceled with a simple focus on the item. Take a look at the stunning details of this piece on @symmetryjewelers_nola Instagram feed:
Emphasize the Stunning Colors
If you’re focusing on colored diamonds or jewelry, emphasizing the colors will do wonders on a white background. They will instantly shine and the piece will stand out in the sea of online photos. These stunning earrings featured on @rodanjewellers Instagram feed show off her brilliant colors:
Using a white background for your photos will save you time and money on your social media photography. All you need is a white background, lighting and a simple iPhone will do. You don’t need to spend tons of money on photo shoots or expensive equipment, a tabletop photography studio will do just fine.
***Join the Conversation: Do you use white background photography to display your jewelry? Share with us on our Jewelers Conquering the Digital World group. ***