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Top 5 Benefits of Social Media

Jun 03, 2019Dana E. , Diamond Specialist & Communications Manager Overview of the Fancy Color Diamond Market

It’s 2019 and we all KNOW that we need to be active on social media, but do you know WHY? What are the top benefits of marketing online? Thanks to a Social Media Examiner report, we can gain deeper insights into that WHY. Let’s take a deeper look:

Increased Exposure

According to the report, the #1 reason to use social media is increased exposure. 87% of marketers use social media to increase their exposure. If you want your business to be seen, you need a strong social media presence.

Increased Traffic

Coming at a close second is increased traffic with 78%. One of the greatest benefits of social media is being able to link your store or website to your social media platforms. Social media bios, posts and links all contribute to increased traffic.

Generated Leads

With 64%, generating leads is a major benefit of social media. There’s a huge sea of potential clients just waiting to see your jewelry, and turning them into clients is what it’s all about. With targeting potential audience tools on social media, generating leads becomes even easier.

Developing Loyal Fans

Who wants loyal fans who become loyal customers? Everyone! We all know (or at least 63%)  that loyal fans make the best customers. Social media assists in helping brands find and keep those loyal fans. Maintain a good relationship with your fans and you’ll start reaping the benefits too.

Providing Market Insight

Rounding up the top 5 benefits of social media is the fact that it provides market insight. Over half of marketers (54%) see the importance that social media plays in understanding the jewelry market. This insight will help you with future social media marketing efforts.

Other benefits that are provided by social media are improved sales, growing business partnerships, and increased thought leadership. You can now see what social media marketing isn’t going anywhere!

***Join the Conversation: What are the benefits of social media for your business? Share with us on our Jewelers Conquering the Digital World group. ***

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