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Rekindle Social Media Relationships

Dec 03, 2018Dana E. , Diamond Specialist & Communications Manager Overview of the Fancy Color Diamond Market

The holidays are a special time of the year and offer many opportunities to engage with your customers on a personal level. Now is the time for reflection and rekindling - and we’re talking about relationships.

I Saw Mommy Kissing Santa Claus

On the 11th day of Christmas my true love gave to me…. Rekindled Relationships

Post-holiday is the perfect time to think about ways you can use your social media platforms to spark up conversations with your customers
. Invite them into the store to preview a new collection related to their purchase history, hold an invite-only event, or suggest products to help them kick off the new year.
We all know how important end-of-the-year sales are for your business, and the holiday season can also create a halo effect that drives sales and generates positive engagement with your brand into the new year.

Revisit your social media to make sure you didn’t miss any comments or posts from followers. You want to reply to everyone who engages on your pages, and missing a comment can mean the difference between gaining a future customer or losing one.

Start planning your post-holiday marketing strategies now to set your brand apart and keep the sales momentum going.

Get personal with your customers and thank them for their loyalty. A thank you can go a long way with a customer!



***Join the Conversation: How do you rekindle your social media relationships? Share it with our 
Jewelers Conquering the Digital World group!***


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