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Write Better Instagram Captions to Boost Engagement

Aug 12, 2019Dana E. , Diamond Specialist & Communications Manager Overview of the Fancy Color Diamond Market


We’ve put a lot of effort into Instagram the past couple of years, and it’s easy to see why. 800 million users, worldwide. 500 million active users daily. 72% of users use IG as a shopping platform. So if you want to boost engagement, start with writing better Instagram captions.


Ask for Opinions

One way to boost engagement is to ask questions, and more specifically - opinions! People LOVE to give their opinion on pretty much anything. It will not only get people commenting, but it will strike up conversations on your page. And this is exactly what you need to boost engagement. Patrick’s Fine Jewelry does this nicely on their post:



Ask for Shoutouts

Another great way to boost engagement is by asking your followers for shoutouts. A popular way of doing this is by captioning your photo directly with an action. For example,


“Tag three friends who would love to have this ring on their fingers.”


This spreads the word about your post in a natural, organic way and might just attract new followers.


Tell A Story

Stories captivate readers and give a “reason” to love something. Telling stories in your captions is another way to captivate your audience and draw them into your jewelry. Take a look at how Carrera’s Jewelers does just that:  



Strong CTA’s

When writing a CTA (call to action) it should be a clear cut action you’re asking for. Don’t beat around the bush. Just come out and say it. Check out this CTA by Fuller’s Jewelry:


Start trying these caption tips! Your captions should engage your audience and put a smile on their faces. A happy audience is one of the keys to a successful business.


***Join the Conversation: Do you use any of these caption tips on your IG posts? Share with us on our Jewelers Conquering the Digital World group. ***





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