An important part of marketing your jewelry business in the online world is knowing what’s going on behind the scenes of your online content - more specifically the analytics. Without knowing the stats of how your website is doing, you have no idea whether your content is working or if you might need to tweek it a bit. So where to start? Two great tools for analyzing your website traffic are Google Analytics and Similar Web. They both help you discover the deeper understanding of how your website is performing. Let’s start with Google Analytics. Google Analytics is a free website analytics service that provides insights into how users find and use your website. With Google Analytics, you can track ROI (Return of Investment) for your online marketing and more. Here are a few important features that Google Analytics can give you the edge with:
Determine where your visitors are located. You can see worldwide visitor views or pinpoint them down to regional areas/states.
Discover what people are searching for on your site. Google Analytics will tell you exactly what people are looking at and for on your website.
Find out what the most-clicked items are. Visually see exactly what your visitors are clicking on when they browse through your website.
Identify your worst performing pages. It’s good to know both the good and the bad. This will help you improve what content isn’t performing the best.
Shopping cart abandons. Do you have a shopping cart on your website? If so, Google Analytics allows you to determine where people abandon the shopping cart in the checkout process.
The second tool is Similar Web. This free web tool delivers a free report on any website or app. Simply type in your website, and let them do the rest. You will see your global rank, country rank and category rank. They also provide traffic overview and sources. Another great aspect of their services is the fact that they also analyze your competitors and similar sites. This is valuable information for your business, as it’s always good to know your competition and how they compare to you. There’s no better time than now to analyze your website in the present and where it can go in the future. Get analyzing and increase your business today!