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How Your Business Can Benefit from Following Hashtags on Instagram

Sep 04, 2018Dana E. , Diamond Specialist & Communications Manager Overview of the Fancy Color Diamond Market
Following specific hashtags is just another tool Instagram offers businesses, and it’s one that you should definitely be taking advantage of - especially in our jewelers niche. This feature will allow you to automatically see what is being tagged in the hashtag, directly in your IG feed. No more searching for various hashtags. The hashtags come to you.

How to Follow a #Hashtag
Following specific hashtags is quite simple. First, search for a hashtag you would like to follow in the Search tab.  Click the ‘Follow’ button underneath the hashtag and you will begin seeing content from your newly followed hashtag show up in your feed.


If you want to unfollow a hashtag you have previously followed, simply go back to the hashtag’s gallery and tap the ‘Follow’ button again. You can then choose to ‘Unfollow’ the hashtag and it will no longer show in your newsfeed.



With the addition of hashtagged content showing up in your feed, you will be able to expand your organic reach. The key is to give IG’s algorithm a “heads up” on what content you want to see more of from the hashtag. You can do this by simply liking or comments on posts you want to see more of, and Instagram will automatically pick up on your preference. 


It works for posts you don’t want to see as well. If a post from the hashtag you’ve followed shows up in your feed and you don’t want to see more of them, just tap on the three-dot icon on the top right-hand corner of that post and hide it by choosing, “Don’t Show for This Hashtag”.

Types of #Hashtags to Follow


Branded Hashtags: If you’ve branded your own hashtag, this is the best place to start. You want to see who else is using your hashtag, and how they are using it. It’s a great way to gain new followers and customers.
Jewelry Industry Topics: This will give you an eye on what’s out there in your specific niche of jewelry. You will also get an idea of what your competitors are placing out there, as well as trending topics. 
Location-based Hashtags: Your business will benefit from knowing what is happening in your community and nail down specific demographics in your area.
Jewelry Events: Event hashtags have become a popular way among guests to reach out and interact with others there. It’s also a great way to gain insight into those particular users and see what content they are posting.

Following hashtags on Instagram can boost your visibility and organic reach significantly, but you must find the right hashtags to follow. Play around with this feature, and let us know what hashtags you find most beneficial for your business.

Join the conversation: What types of hashtags do you follow? Have you had success following specific hashtags on IG? Share your experience on our exclusive, jewelers only Fb group


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