The holiday season is right around the corner - in fact, I’m sure you’ve already seen many signs of it already. Stores bring out the holiday bling earlier and earlier each year, with Halloween kicking off the festivities. And it’s really no surprise, considering that holiday sales are geared up to blow the socks off last years numbers! Take a look at last years numbers to get an idea of what we’re dealing with:
(image: https://www.shopify .com/enterprise/holiday-shopping-online)
Which is why we’ve created our 12 Days of Social Media Holiday Tips - to give you tips and ideas on how to get a bigger piece of the holiday sales pie using your social media platforms. Let’s get started:
Deck the Halls
On the first day of Christmas, my true love gave to me…. Holiday Inspired Cover Photos (yes, you can sing along in your head)!
You probably decorate your physical location (store) for the holiday season, so why aren’t you decorating your online location (social media) as well? Updating your Facebook or Instagram page’s cover and profile photos are a great way to kick off the holiday season and give your followers a taste of holiday spirit. It’s also an opportunity to highlight a holiday special offer or promotion you have during the holidays.
Changing your photos will also provide more exposure to your business, as your new photos are displayed for all your followers to see. You can even share the photo in IG and FB stories, directing your followers to your page to see the final product.
Get creative and let your products shine bright!
Coming up: Tip #2
***Join the Conversation: Get in the holiday spirit and show off your holiday photo covers on the Jewelers Conquering the Digital World group! We’d love to see them!***