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Create Timely Content

Dec 05, 2018Dana E. , Diamond Specialist & Communications Manager Overview of the Fancy Color Diamond Market

We’ve arrived at our last tip in our 12 Days of Social Media Holiday Tips series. We’ve covered topics such as decorating your social media pages, creating holiday campaigns, holiday bundles, contests and more. So as you approach the New Year, remember that other holidays are just around the corner… :)

Auld Lang Syne

On the 12th day of Christmas my true love gave to me…. A Brand New Year!!!

The New Year is a time when consumers are optimistically starting out with a clean slate. New fitness routines are established, motivation heightened and organization is at its peak. They are looking at reinventing themselves to achieve their New Year resolutions.
Start the year out right with a ‘New Year, New You’ solution.
Plan for quality content for the new year, and think about how you can promote relevant product collections within your content to drive conversion. Here are some ways to boost your content marketing strategy for the New Year:
- Blog posts
- Shoppable videos
- Product Guides
- Lookbooks
- Social Media Ads
- Instagram Photos
- Email campaigns
- SEO-optimized website
- Strong and unique CTAs (Call to Action)

Promote and share your content on your social media platforms and direct your readers toward the steps you want them to take. Make it your New Years goal to create content that will engage and inspire your followers.

New Year. New You.

Happy Holidays and here’s to a fantastic 2019!!!

***Join the Conversation: What is your business’ New Year’s Resolution? Share it with our Jewelers Conquering the Digital World group and have a wonderful holiday season!***

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