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Create a Holiday Wishlist

Nov 04, 2018Dana E. , Diamond Specialist & Communications Manager Overview of the Fancy Color Diamond Market

It’s always challenging coming up with gift ideas, especially for those “picky” ones in the family (we all have them), so make it easier on your customers by creating a holiday wishlist for them. This is our 4th tip in our 12 Days of Social Media Holiday Tips.

I Want a Hippopotamus for Christmas

On the 4th day of Christmas, my true love gave to me…. Wish Lists Galore.

Creating specific wish lists for your customers is a great way to get your products out there and seen, and placing ideas into your customers’ heads. You can be as specific or general as you want, but typically the more specific side wins.

The possibilities are endless, and you can have some fun with it too. For example, wishlists for:
- Busy Moms
- Little Princesses
- Active Boys
- The Fussy Friend
- Diligent Dads
- Etc.


Once you have your target audience chosen, start picking out items in your store that would be perfect for them. Let’s take Little Princesses as an example. The bundle could include a tiara, rings, earrings, necklaces or any other items in your store that would fit a little princess.

Here’s an example of a holiday gift guide for getting engaged by Mystique Jewelers:

Check out their page for more ideas of unique holiday gift guides.

Start creating holiday gift guides and posting them on all your social media platforms to grab your customers attention today!

***Join the Conversation: Have you ever created a Holiday Gift Guide and had success? Share your results with our
Jewelers Conquering the Digital World group! We’d love to hear them!***


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