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Our Take

blog image Dana Eliav
Guess who loves her Emerald ring

Dorothy isn't the only one searching for the Emerald City these days – it seems like celebs are also making emerald-shaped diamonds one of their preferred cuts as well.

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blog image Roy Eliav
The Birth of ONE-CLICK

Did you know that 8 out of 10 Americans now shop online on a weekly basis? This means we need to adjust our selling methods to the times we live in

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blog image Moshe Eliav
Why Ethical Diamonds Matter

When we see a diamond, we think of love, romance and lifelong commitment. The majestic gem is worn close to the final customer’s heart as beautiful armor; they feel protected and bonded by the love that the jewel represents. Unfortunately, there are some who view diamonds not as armor, but as weapons.

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blog image Moshe Eliav
The Diamond Shows Must Go On

I have always been enthusiastic about diamond trade shows, but as our world is becoming smaller and methods of communication are multiplying, I have begun to appreciate the exhibitions more than ever. They allow us the opportunity to get to know our clients and business associates in person rather than behind computer screens or telephones, and to form deeper connections with one another.

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