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How to Turn Your Social Media Followers into Brand Ambassadors

Sep 05, 2018Dana E. , Diamond Specialist & Communications Manager Overview of the Fancy Color Diamond Market


Have you ever thought of how your social media followers can help your brand? Many times we’re so caught up in the small picture of trying to turn our followers into CUSTOMERS, that we forget the bigger picture of turning our followers into BRAND AMBASSADORS, with the possibility of gaining even more customers!

With influencers becoming so important in the social media marketing realm, there’s a way to jump on the influencer bandwagon without breaking your marketing budget bank:

Identify Potential Brand Ambassadors

First, identify your loyal followers. These are your social media followers who like all your posts, comment frequently and show interest in your products.
It’s important to start communicating with these individual followers and make them feel valued and appreciated. Your brand ambassadors may come from your close circle of family, friends, employees, and customers and that’s just fine. They will help you grow your brand awareness.

Next, start spotlighting your brand ambassadors. Anywhere from shoutouts to features on your social media pages.
You’d be surprised how far a little recognition can go, snowballing their support to becoming a full-fledged ambassador. Just remember to get their permission before sharing first. Larenbjewelry does this often, with much success:


Recruit Brand Ambassadors

Not everyone is comfortable reaching out and recruiting future brand ambassadors, but if you're genuinely want to grow your business, it’s a useful tool. To take the stress out of the process, make it light and casual.  


Start with people you know and trust, asking them to help promote your posts on social media. If you feel comfortable sending out emails and direct messages, go for it! You never know who will become your biggest fan!

Provide Your Brand Ambassadors with the Tools They Need

Now that you’ve got a few brand ambassadors in your pocket, it’s time to use them.
Make sure they have access to all your social media feeds. Sending them a link to all your social media platforms - Instagram, Facebook, Twitter, etc.

- Encourage them to share content from your accounts to their own accounts.

- Inspire them to tag their photos with your product. 

- Give them exclusivity to new products and events before anyone else.

- Invite them to join in special promotional events and activities.

And as your Brand Ambassadors grow, so will your brand awareness and customer base. It’s a win-win situation for all parties involved.

Join the conversation: Do you have any additional tips for creating brand ambassadors? Share with us on our Jewelers Conquering the Digital World Fb group. 




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