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Turn Your Goals into SMART Objectives

Jul 25, 2019Dana E. , Diamond Specialist & Communications Manager Overview of the Fancy Color Diamond Market

We all have goals for our business, and for our lives in general. But reaching those goals is another thing! Many people get stuck in the goal stage - just take a  look at New Years Resolutions. Most of them don’t make it out of January.


So how can you achieve your goals? With the SMART system:


S - Specific

M - Measurable

A - Achievable

R - Realistic

T - Timeframe


For example, You want to use an influencer for the increase in exposure for an upcoming social media campaign. Start by writing the specific goals you want to achieve, using an influencer. Then how you will measure them and how you will achieve this goal. Finally, examine how realistic it is to get more exposure from the help of an influencer and the timeframe it will attain to achieve this goal.


Once you’ve mapped out your SMART objective, it’s time to get to work!


***Join the Conversation: How do you turn your goals into objectives? Share with us on our Jewelers Conquering the Digital World group. ***




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