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5 Ways to Update Your Instagram Bio and Attract More Followers

Mar 18, 2019Dana E. , Diamond Specialist & Communications Manager Overview of the Fancy Color Diamond Market


When was the last time you updated your IG bio? Your Instagram bio is a direct link into who you are as a business, and therefore should be an important part of your overall marketing plan. The goal of your bio should be to convert your followers into customers, so you need to make the best first impression that you possibly can.  Here are a few tips on how to achieve IG bio greatness:

Explain what your business is all about.

The details inside your bio need to stand out. If you have a particular jewelry niche, be sure to include that in your bio. Potential customers should know exactly what you sell from reading a few lines of copy. Here’s a great example of Sandler Jewelry’s Instagram bio. Their followers know exactly what they sell, where they’re located and what type of business they are.


Add clickable links to your website

You are allowed to add your company’s website as a link inside your profile, but did you also know that when you include an @ in your bio, it also becomes a clickable link? Besides your company website, you can also use your personal IG page to promote your business profile as well.

Emojis make your bio info pop

Adding emojis to your bio has become an extremely popular way to help organize your information as well as stand out in the crowd. Falls Jewelers does a fantastic job of implementing emojis into their bio.



Add Hashtags to promote your brand

Clickable links can also be added using branded hashtags. By adding hashtags into your bio, profile visitors are able to click directly to view your branded content, making this is a great way to share your brand hashtag.

Finish strong with a CTA (Call to Action)

To get the highest engagement results, your Instagram bio should be used as a CAT for the link in your bio. It’s best to use your one link on your profile as just that. Be specific and tell your followers exactly what they can do! Gem Steady is very specific with their call to action with their “Shop Online” CTA and link directing them to their online store.


***Join the Conversation: Any IG bio tips you have for other jewelers? Share with us on our Jewelers Conquering the Digital World group. ***


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