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It’s Time to Get Social

Nov 28, 2017Roy Eliav , VP of Customer Success Overview of the Fancy Color Diamond Market

We’ve all heard it time and time again - the world is becoming one big social media network - and leading the pack is social media king, Facebook. As of September, Facebook boasts more than 2 billion monthly active users! That’s A LOT of potential customers - 8 in 10 Americans to be exact. Especially the new, millennial customers.

Number of active users (in millions):


(statistica.com)


But if you’re still thinking that your business doesn’t need a Facebook page, you might be one of the few left. As of this year, over 65 million businesses use a Facebook page to attract new and existing customers. And nearly half of all users like a business page to support their favorite brands. That’s 1 billion people - a huge opportunity for your business!

Now that you’ve seen the numbers, it’s time to turn those stats into action! And we’re here to help.

Content is King

Consumers are more internet savvy and demanding than ever, which is why businesses need to up their content marketing strategies. With online shopping and digital technologies always evolving, it’s important to create new sales opportunities with innovative and creative content.

Social media is the best arena to start with, when it comes to creative content marketing and reaching your targeted audience - particularly Facebook. Generating and posting mobile-friendly content is a great way to establish social media success - now and in the future. It’s vital in this day-in-age to deliver cutting-edge content about your product, using a mixture of text, images, GIFs, videos, infographics etc., to establish your business’ brand.

Inventory.diamonds

And with this in mind, we’ve created a Facebook page, JUST FOR YOU! We understand the importance of attracting potential customers with eye-catching content, and the difficulty it is to come up with it. Social media marketing takes time, and many of you just don’t have that extra time. 

So we are going to give you exactly what you need to share on your own Facebook pages. Inventory.diamonds will be your go-to place for your diamond content, as if it were your own. With no mention to EMD, it’s our STORE-MODE version for Facebook. 

Share content such as:

  • Real in-stock diamonds, 360-degree videos
  • Diamond inventory GIF’s
  • Interesting articles and videos 
  • Trending topics
  • And more