It’s no surprise to anyone that videos are a key component for social marketing, so in order to compete in the online world, you need to have the know-how and tools to create professional-looking videos that grab your followers attention. But how do you create professional videos without breaking the bank? The secret lies within these 6 simple, low-cost tools that will have you creating awesome diamond videos for your social media platforms:
Cell Phone Tripod with Remote
With the advanced technology of video in smartphones today, making diamond videos with your phone is even easier than ever! But even as simple as it is, you still only have 2 hands, both of which you need free during the videoing. Having a cell phone tripod allows for a camera steadiness and remote access, which is essential. They can range anywhere from $15-40 Amazon.
Fish Eye/Macro Lens
These clip-on phone lenses are a powerful tool to have in your arsenal. They are easy to clip on and remove and fit all types of smartphones. Ranging from $5-20 (Amazon), it’s a definite must for your awesome diamond videos!
When dealing with jewels, especially diamonds, it’s extremely important not to smudge or leave any prints. Wearing inspection gloves can prevent this from happening, leaving you with perfect videos. A great pair of gloves won’t cost you much either, ranging from $10-15 a pair (Amazon).
Tabletop Photography Studio
This miniature, portable studio is perfect for shooting diamond videos. The clean backdrop, lights and mini tripod will take your videos from amateur to professional status in a snap. It’s a little more expensive than other items (ranging anywhere from $30-70 on Amazon), but after seeing the high quality of your videos, you’ll realize it’s an investment that will definitely pay off.
LED Flexible Light Strip
These extra lights are the perfect addition to bring that sparkle that your diamond video needs, especially for holiday videos. Brighten up your videos (and day) and let your diamond shine while only spending around $10 (Amazon).
More than likely, you already have them around the store, but did you think of using them for your videos as well? Tweezers are perfect for placing the diamonds in just the right angle, delicately and without a struggle. Combining your tweezers with inspection gloves will ensure that no human prints will show on any of your diamonds and for merely $5-25.
Join the Conversation: Do you have any additional valuable tools you use for creating videos? Share with us on our Jewelers Conquering the Digital World group.