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Did you know that Facebook Live has a reach of around more than 10x that of any other Facebook content? It also has 6 times more interactions than a posted video. This is HUGE in the Facebook marketing realm, especially with Facebook organic reach shrinking like crazy. So, if you’re not utilizing Facebook Live yet, NOW is the time to get onboard - which is why we’ve come up with these 5 tips to get more engagement with your Facebook Live videos:
Create Buzz BEFORE Your Facebook Live Video Rolls OutYou should think of your Fb Live video as an actual event. With any event you create, there’s a lot of planning and preparing that takes place BEFORE the actual event - and the same should be with your video.
Start talking about your live video at least a week in advance. You could even create a Facebook Event, with details on what will appear in your Facebook Live video, why people should watch and what they’ll miss if they don’t.
Invite Live Video GuestsIf your video is going to include a guest, make them a co-host of the event.
The benefits of collaborating on a live video are great! Not only will you be inviting and promoting the video, but now your co-host will be too. Double the engagement! Just remember that when the time comes for the actual Live Video to broadcast it from your Facebook page, not the event, itself. This way all of your page followers will receive a notice about the live video starting. You can always link the live video to the event page after you’ve started.
Send Event RemindersThroughout the week, before the live video, post reminders about the date and time as well as some fun facts about your topic. You want to get your followers excited about the Live video, so even if they are grocery shopping at the time, they will still want to click in and watch.
Don’t Forget about EmailsYou can also promote your Fb Live video via emails. Share a link to your page and the event. The more people you have RSVPing through your event, the more others will want to join. It’s the “I don’t want to miss out on something” philosophy. Again, if you have a guest joining you in the video, promoting them in your email is a great way to get people excited as well.
Encourage Engagement Throughout the Live VideoThe first thing you should do when you begin your live video is to welcome viewers. Give a brief explanation of the topic of the video and try to bring out engagement by asking a simple question, such as: “So, where is everyone tuning in from today?” Once people begin chiming in (in the form of comments, which you will see live) you can react by responding to a couple of them. Don’t focus on this or spend too much time on it, but one or two is great and keeps people interested - especially if it’s them!
You can also ask for tags or shares during the video. Don’t be shy about asking viewers to spread the word. You can simply say, “if you know anyone else who would benefit from this video, feel free to tag them in the comments or share the video”. You’ll never know if you don’t ask.
Give your viewers the opportunity to ask questions. This is especially important if you have a guest who is there to help give advice on the topic. If you don’t have a guest, it’s relevant for you too. Remind your viewers to ask questions throughout the video and you will try to answer as many as you can, live, and the rest you will personally answer after the video has finished.
Follow Up After the Live VideoFollow up is an extremely important factor in your Fb Live video. Just because your live video is over, doesn’t mean your work is. Take time to answer any question or comment you may have missed during the video. Thank your viewers for watching and ask if they have any additional questions or comments about the video.
And finally, this is the perfect time to promote your next Live video by creating some buzz for the next one. Leave a comment such as, “Keep your eyes peeled for our next Live video coming soon!